Philosophy and tech

Can philosophy help us in our work and technological business? I just finished reading (in Italian): Contemplative Life: In Praise of Inactivity by Byung-Chul Han, a passage that struck me is this (i personally translated it from Italian). “Today the mass is losing its meaning. It is no coincidence that we speak of a “society of singularities”, evoking creativity and authenticity. Everyone believes they are unique. Everyone must tell their own story. Everyone puts themselves on stage. And so active life is expressed as performative life. The emphasis on the New is rekindled: the New must facilitate an intense life; the Old arouses skepticism. And even the so-called start-ups evoke creativity and innovation, promising the New.”
If on the one hand I think this passage can immediately evoke a clear reference to social media, where everyone tries to be different from the others, to give something unique, on the other it made me think of the world of start-ups and technological innovations that involve everyone and especially those who like me are immersed in this world. I wonder if start-ups really fail at this point due to a lack of market-fit, capital and other things that we usually read and tell ourselves or simply contain a New that does not improve the old.

The new for the new is useless. We can see it also with programming languages, I often jokingly say that there are more languages ​​than developers. Do we really need it? Or does the search for the new, cooler thing make us lose sight of the essence and poetry of our work (let it be clear that some tools have improved our work and others will improve it even more)?